S.No | Power BI | Looker | Tableau |
Software Developed By | Microsoft | Recently acquired by salesforce | |
Pricing per User/Month | $10 | Custom Prizing | Varies from $12 to 70 based on the types like Developer, Explorer and Viewer |
OnPrem/Cloud | Both | Cloud | Both |
Data | Each user can have up to 10 GB of data storage with Power BI. Large datasets, however, are readily accessible from the cloud or database. | Due to its columnar data format, Tableau is capable of handling billions of rows of data. | A looker query created through the Explore page can contain up to 5,000 rows.we do’t need to buy an expensive system to generate the report, since it is ab browser based appplication |
Pros | Seamless Microsoft integration, built-in AI features, mobile experience. | LookML is the language used to describe dimensions, calculations, aggregations etc. This is what makes the tool unique and powerful | Drag-and-drop interface, ease of use, stunning visuals, broad data source connectors |
Cons | Microsoft does not support running Power BI as a cloud service on other platforms such as Google Cloud or Amazon Web Services | Looker still requires coding to develop data models and isn’t as business-friendly as some of the other tools in this space | Pricing remain high |